Who’s Watching

The podcasting audience is very diverse but is skewed a bit younger. Podcasting attracts a relatively youthful audience—half of listeners are under 35. The flip side of this statistic is that half of the audience is over 35… that means that you can reach a wide variety of people.

The Demographics of Podcasting

12-17	18%
18-24	11%
25-34	21%
35-44	22%
45-54	16%
55+	12%

What is important to note is that the podcast audience is pretty well diversified. For example, the same survey by Edison Media Research found that the podcast audience is 49% Female and 51% Male (essentially an even split).